Zulu5 continues to develop its commitment to transparency, market insight and brand safety
Zurich, May 10, 2017 – Zulu5 is pleased to announce it is Verified by TAG (Trustworthy Accountability Group) and listed in the TAG Registry. TAG is the leading cross-industry body fighting criminal activity in the digital advertising supply chain.
TAG verification is one of many steps Zulu5 has taken in the last six months to enhance their brand safety portfolio, giving advertisers and agencies the ability to audit and identify all players within the digital advertising supply chain.
“Zulu5 has a growing portfolio of services focused on improving quality and transparency. Participating in the TAG Registry was the vital next step in our commitment to a safe and trusted ecosystem for advertisers, agencies, publishers and others,” said David Levy, Vice President for Zulu5 North America. “We intend to build on our TAG commitment by completing the various review requirements for certifications against Fraud, Piracy, and Malware.”
“We are excited to have Zulu5 verified and added to the TAG Registry. We look forward to expanding our work together in the USA and across the EU. Zulu5 provides a unique approach to brand safety and we support their efforts to bring full transparency to the digital ecosystem,” said Mike Zaneis, CEO of TAG. “As a TAG Verified member, Zulu5 expands their commitment to advertisers, agencies and others to ensure a safe, fraud-free and clean supply chain.”
“As the CEO of Zulu5, my goal is to deliver excellence in quality and brand-safety. I am very excited to join TAG and look forward to continuing our deep commitment to supporting TAG members and the industry,” said Andy Gysler, CEO of Zulu5. “Combatting ad-fraud, piracy and a less than clean supply chain are at the core of our business. We are continually improving and developing our platform to ensure all parties in the ad delivery ecosystem are operating within a trustworthy and transparent environment.”
TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and subsequent approval by TAG.
Zulu5 is a brand safety and market insights platform that identifies websites that can have potentially brand damaging impact. The platform delivers services including real-time alerts, publisher quality auditing, supply chain analysis, and most important, detailed ad delivery chain reporting. Reports are used to mitigate brand exposure and enable advertisers and others to build a fully transparent and clean supply chain. Zulu5 is headquartered in Zurich and operates globally. For more information, please visit zulu5.com
About the Trustworthy Accountability Group:
The Trustworthy Accountability Group was created to foster transformational improvement at scale across the digital advertising ecosystem, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency. For more information on TAG, please visit tagtoday.net.