zulu5 for adtech vendors

Track who delivers what and where you stand

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Zulu5 helps adtech vendors compete smarter in a fragmented market. Get transparent, tag-free intelligence across formats, platforms, and regions — to support sales, benchmark activity, and power product decisions.

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See who’s really delivering

Zulu5 reveals how and where campaigns actually run across the open web. Understand which players are involved, which formats are used and how media is delivered.

Prove platform visibility

Show which brands run through your pipes, on what publishers, and in which formats — no tags or modeled estimates needed. Build client trust with real evidence of share of voice.

Spot missed opportunities

Compare your presence to rivals and spot campaigns where you are missing out. Use real-world insights — conveniently delivered to your inbox — to target new leads.

trusted by

product overview

Three powerful products for maximum impact

zulu5
zBoost
Monitor competitors to know where you stand. Know your value. Integrate independent data to enhance your sales strategies.
  • search Refine Your Sales Strategy With Global Insights
  • chart Analyze and Compare Campaigns
  • arrows View Market Activities and Spot Missed Opportunities
zulu5
zGuard
Detect and address brand suitability and ad quality issues swiftly. Protect your brand from harmful exposure. Evaluate the efficiency of your brand-safety tools and refine exclusion lists.
  • security Monitor Brand Suitability
  • star Verify Ad Quality
  • notifications Set Custom Keyword Alerts
zulu5
zCustom
Do you have specific web crawling needs? We're a flexible team with the suitable capabilities for various web scraping projects in the digital advertising sphere.

how it works

Make better decisions with real time market knowledge

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Inspecting Websites

Our crawler mirrors the behaviour of a user by starting at a publisher’s homepage and navigating through a random path on the website, simulating natural browsing patterns to capture visible ad campaigns.

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Identifying Ads

Advertisements are distinguished from other content and detected by the crawler. This process captures publicly available data. Additionally, our crawler collects Social Media campaign data through Social Media ad libraries.

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Saving Ads & Metadata

For each detected ad, we save:

  • The creative and its placement.
  • The full delivery chain with adtech partners (all URLs called by the ad).
  • The advertiser’s domain extracted from the landing page.

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Compiling Ad Data

Campaign data is aggregated, summarized and compiled in the Zulu5 dashboard. This results in easy-to-understand visual representations of campaign data to reveal trends, patterns, and outliers.

success stories

Enhance your sales operations

“Integrating Zulu5’s data into our BI system has significantly enhanced our sales operations by delivering actionable insights and helping us target the right leads. Zulu5 has not only allowed us to track campaigns with specific themes effectively but has also been instrumental in our expansion into new markets, providing us with crucial market insights that have shaped our strategy.”

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Claudio Lumbiarres

Managing Director CH/AT/Nordics

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let’s talk

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with Zulu5

Profit from the fastest growing data analytics software for brands, advertisers, agencies and publishers.

  • arrow-right Get a live demo of the platform
  • arrow-right Answers to any questions
  • arrow-right One-to-one advice
  • arrow-right Practical insights
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