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Topics & Keywords View, Missed Opportunity Reports

Release Notes
March 28, 2024

We're excited to unveil the latest features from Zulu5 in our most recent release. With these updates, we're taking another significant step towards our mission of enhancing transparency in online marketing.

Reimagining the Industry View: Topics View

To categorize Zulu5's now 6 petabytes of data in an industry-specific manner, we've leveraged OpenAI's large language model. We've categorized all known campaign landing pages and publisher websites according to the tier 1 and 2 categories of the IAB Content Taxonomy v2.2. The tier-1 categories, now accessible as “Topics” on our web UI, align with industry sectors. The “Topics View” represents our scalable approach to providing a dynamic tool for data exploration, paving the way for future products that will verify “contextual advertising” campaigns.

What's New at Zulu5?

  • Topics View (beta): Inspired by your feedback, this feature offers a direct way to compare advertisers within specific “Topics,” enhancing your analysis.

    topic view

  • Keyword View (beta): Deepen your insights into Zulu5's data with keyword information to better understand advertisers' strategies across various markets and languages.

    keyword view

  • Scheduled Missed Opportunities Report: By popular demand, you can now receive regular email updates of the “Missed Opportunities” widget findings from the Publisher View on Zulu5. This keeps potential leads from competing websites on your radar, enabling publishers to react more swiftly to market movements.

    Scheduled Missed Opportunities Report