With the latest release of Zulu5, we are delivering powerful workflow enhancements across the entire digital media ecosystem. Whether you are an advertiser tracking brand safety, an agency sharing rich client insights, or a publisher audit-proofing your programmatic revenue, this release brings deeper transparency, unified tools, and a more seamless Zulu5 experience to every stakeholder in the market.
Strengthening the Supply Side: For Publishers & Adtech Players
For programmatic buying to work smoothly, DSPs rely on a correct match between the Seat ID listed in a publisher's ads.txt file and the corresponding sellers.json entry. If these identifiers do not match, many DSPs may reduce or completely stop buying inventory from the affected partner. As a result, inconsistencies can lead to missed demand and potential revenue loss for publishers.
With this update, Zulu5 makes it easier to identify and verify Seat IDs across supply chains, helping you uncover configuration issues and optimise monetisation opportunities.
Use the Ads.txt Analysis section to quickly review your partners and identify potential discrepancies before they impact revenue.
zGuard Insights Directly in Your Dashboard: For Agencies & Advertisers
Brand suitability issues can impact both campaign performance and brand perception. To help agencies and advertisers identify potential risks faster, zGuard insights are now displayed directly below the search bar on the advertiser dashboard.
This new placement provides an instant overview of potential brand suitability concerns without requiring you to switch views, making it easier to monitor activity and identify problematic placements.
Open Web & Social Creatives in One Place: For Agencies & Advertisers
Our Creative Library now brings together creatives from both Open Web and Social Media into a single, unified workspace.
With cross-channel visibility, agencies can analyse creative strategies more efficiently, compare executions across channels, and identify trends faster. New filters allow you to focus exclusively on Open Web creatives or Social Media creatives whenever needed.
Shareable Dashboards Now Mirror the Zulu5 Experience: For Agencies
Our Shareable Dashboards have been updated to match the familiar look and feel of the standard Advertiser and Publisher dashboards in Zulu5. This means that recipients can now switch between viewing indexed Open Web spending or impressions and between Share of Voice and activity over time.
This update creates a more consistent experience for both agencies and clients, making it easier to share insights, discuss performance, and navigate data within a familiar dashboard environment.
Shareable Dashboards are a simple way to provide clients with direct access to relevant Zulu5 insights, helping to streamline reporting and stakeholder communication.
