New Insights. Sharper Benchmarks. Better Planning.

We’ve just rolled out some exciting updates to make your Zulu5 experience even more insightful. Here’s what’s new:

Header Bidding Insights

We’ve expanded the Programmatic Share Widget to give you deeper transparency. You can now see the split between:

• Non-programmatic campaigns
• Traditional programmatic campaigns
• Header Bidding campaigns – where multiple exchanges bid in parallel before an ad server decision

Header bidding gives publishers better yield and advertisers broader access to premium inventory – and now you can see exactly where and how often it’s being used.

For campaigns booked via Header Bidding, we now extract Header Bidding CPMs (Cost Per Mille) across different formats. This helps you analyze:

• Benchmark typical costs by format
• Understand pricing patterns across publishers

This means better media planning and smarter bid strategies.

Social Media Reach – Now Available in EU Countries

You asked, we listened. For social media campaigns in EU countries, we now show you Reach.

• For platforms owned by Meta, Reach indicates how many unique accounts have seen a campaign. The same applies to X and Pinterest.


• For LinkedIn campaigns, we display an estimated number of impressions instead.

Across all social media platforms, these figures are based on data from the respective ad libraries.

Looking ahead, our goal is to estimate impressions for social media campaigns as well. This will make it easier to compare them with open web impressions, especially when analyzing Share of Voice across channels. Stay tuned!